Jul 9, 2010

The Dream Ball Project

On something of a “mission roll” this summer, my son gave me a copy of Sports Illustrated for Kids (May 2010) and I saw an amazing idea. The idea was what a Korean company is calling the “The Dream Ball Project.” It is a simple concept and “kills two birds with one stone” or as Sunny in Concord, CA puts the killer phrase in a gentler, kinder way: “Love two people with one heart.” Here is the idea.

Children in what we call the third world, i.e., Tanzania, Liberia, Rwanda, Burundi, Somalia, Sierra Leone, Congo, etc, often cannot play soccer/football freely because of poverty, war, or natural disasters. In their life of scarcity even having a football means a lot and can be a way of dreaming and a hope for temporary escape. Children in poverty-stricken areas have no choice but to play with an improvised homemade soccer ball made of plastic bags or coconut palm leaves. These homemade balls often fall apart, but when made of sturdier stuff often damage and hurt the children’s bare feet.

We all know (especially in this crazed World Cup Soccer Month) that kids from Cambodia to Kenya to Columbia love soccer. Thus, the Korea-based design studio, Unplug Design, wanted to address this difficulty and bring the game of soccer to kids all over the world with an innovative plan that turns aid boxes into soccer balls and more. The Dream Ball Project’s boxes use durable heavyweight cardboard and come with illustrated instructions on how to create a range of different sized balls. This is inspiring ingenuity at its finest.

The Dream Ball Project is an amazing demonstration of how packaging can impact humankind in a positive way—increasing quality of life, ensuring a second life to a box, and forming a bond between people and nations.

These children play soccer in these countries with bare feet. So, Unplug Designs uses paper that can be recycled. The paper’s thickness changes the intensity and elasticity of each Dream Ball. They even come in a variety of sizes for use by children of many ages.

Consequently the bottom line is that innovative people can use shipping material in cardboard boxes so that when the box’s primary use is fulfilled the boxes can then be fashioned into soccer balls and used again for children in third world countries. Creativity meets need in a spectacular way.

Can we be this creative as we go the Second Mile in Mission?


creative children said...

Nice post about the dreamball project for all creative children, it helps a lot in how to guide our child's in their creativity stage. hope to see more soon, Thanks!

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